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Oliver Buchannon
Kelvin Claveria

Curious marketer, enthusiastic pop culture guy, and mediocre CrossFitter from Vancouver, BC.

Inbound Marketing

+1

5 big challenges in B2B marketing in 2024

Jan 15, 2024

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5 min read

5 big challenges in B2B marketing in 2024

... And some practical solutions for demand gen marketers

Kelvin Claveria
Kelvin Claveria

Inbound Marketing

+1

Gated vs ungated content: 5 things to consider

Jan 3, 2024

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4 min read

Gated vs ungated content: 5 things to consider

Just like most questions in B2B marketing, the answer is it depends...

Kelvin Claveria
Kelvin Claveria

Paid Social

How to waste money on LinkedIn Ads

Dec 21, 2023

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5 min read

How to waste money on LinkedIn Ads

LinkedIn is a great channel to build pipeline. But small mistakes can lead to wasting money...

Kelvin Claveria
Kelvin Claveria

Marketing Career

How to succeed as a marketer in the future

Dec 1, 2023

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4 min read

How to succeed as a marketer in the future

Technical skills are important, but it's not enough.

Kelvin Claveria
Kelvin Claveria

The Pipeline

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